PROVOCATIVE INTELLIGENCE™
.
KAPLAN MD
Founded three years ago by renowned dermatologist
Dr. Stuart H. Kaplan, kaplanMD Skincare launched
its brand with a line of skincare products initially
positioned for "transitional skin". In focusing on
a target market defined as ages 30–50, the company
has come to understand that this market does not
see itself as having transitional skin and is generally
seeking skincare products that are perceived
as preventative.
DELIVERABLES
Positioning, tagline, brand identity, primary and secondary packaging.