Meet d3 started as a one-time only event: an opportunity for the Dubai Design District to welcome locals to its new campus and meet its community of fashion designers, artists and other creatives.

The festival exceed expectations -- over 90,000 people attended the event. d3 began to consider the possibility of restaging the event annually. 

But how to keep the energy and momentum growing following such a strong debut?

Territory recommended a versitile identity solution that allowed identity imagery to be updated and refreshed on an annual basis, while ensuring year-over-year consistency in the festival’s purpose, mission and content.