Made from equal parts nature’s finest, innovative science and a dash of mother’s love, Suncoat was founded by polymer and organic chemist Yingchun Liu--Ying for short—when her daughter wanted to paint her nails up pretty. Put off by all the poison in the typical bottle of nail polish, Ying took her scientific smarts to task and developed the first ever non-toxic, natural formula that’s just as effective and quick drying as the smelly stuff, but great for nails, the world and the environment. 

The cultural presence of painted nails is everywhere, and over the years has provided a unique mode of self-expression for women the world over. From trend-setting looks trotting down the fashion runway to punk-inspired fads, brushing on the right color adds the perfect finishing touch.

Strategy, positioning, brand Identity, primary and secondary packaging